Social Media in Business Practice

5 Things Social Media Will Improve When Used Well

1. Improved Branding and Awareness; A company can use social media platforms as a great way to project the desired image of the company.
2. Additional Opportunities to Engage; Social media platforms provide the ability to add additional channels to attract and communicate with potential customers.
3. Public Relations; A major aspect of running a successful public relations division includes research of consumers. Social media can be greatly used to gain insight into the thoughts and actions of consumers.
4. Collaboration; social media can be used to communicate back and forth with consumers to learn perspective, ways that products and support could be improved.
5. Improved User Experience; Unlike simple websites, social media is now a gateway to community types, blogs, media, and other modalities. A Facebook page for example will offer a much more three dimensional look to the consumer enriched with a variety of applications.

Source: Postman, J. (2009). SocialCorp: Social media goes corporate. Berkeley, CA: New Riders Press.